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The Importance and Benefits of Updating Your Website

Posted By Ian Mangan on February 23, 2023

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Owning and operating a company website is one of the foundations of running a business in the 21st Century. When someone first hears of your business, a typical first step is checking for a digital footprint, starting with a website. A company’s website is a look into who they are and what they do. The site should show members of the team, a summary of their work, a mission statement and much more.

What does updating your website involve?

It’s necessary to update your website on a consistent basis. When you hear that phrase, it’s easy to think that it means a complete revamp of your website design, but it is far less complicated. Keeping an updated website is more about providing fresh content and materials, rather than an extreme overhaul on a regular basis for enhanced aesthetics and user experience. Think about it in terms of making updates on a house. Those types of improvements don’t necessarily mean a full-on renovation or addition, but it could be something as minor as a fresh coat of paint in the spare bedroom or a new showerhead in the main bathroom. It’s not about overhauls, it’s about keeping content fresh.

What are the benefits of updating your website?

The benefits of keeping an updated website come from both a cosmetic and functional standpoint. Visually, creating new content and adding new pieces to your homepage will give your website a fresh, updated look, without having to overhaul the entire theme or deal with the backend code on your website.

Adding new pieces to your website not only diversifies your content but gives you the ability to increase your search engine optimization (SEO). By utilizing focus keywords relevant to your industry, you make your website easier to find while maximizing the number of visitors to your site by making sure it appears high on the list of results from a search engine.

While there are tangible and measurable benefits, there also is the advantage of making the website more accessible. Mobile web traffic is continually on the rise, with smartphones bucking the trend of needing a computer to access the Internet, the appeal of a mobile-friendly website has skyrocketed. While mobile visitors have risen, many companies lag in making their sites mobile-friendly.

Accessibility also extends past mobile users; it also includes making your website Americans with Disabilities Act (ADA) accessible. There are some slight changes you can make to parts of your website to be more compliant with ADA standards, such as adding alternative text to images, avoiding clashing colors and themes, utilizing larger headings and more. These additions for accessibility will also help with visibility via search engines.

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In short, a website update does not need to be nearly as painful as it sounds. Running some sort of web audit on a quarterly basis will allow you to make slight adjustments and evaluate your current content for overall site health and functionality.

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