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Over the past decade – or, well, even the past three years during the COVID-19 pandemic – video consumption has grown exponentially! Even that is probably an understatement; just look at the increase in popularity of streaming services and social media platforms such as TikTok and YouTube. According to Forbes, nearly a quarter of U.S. consumers have added at least one new paid streaming video service since 2019. TikTok users have nearly tripled in size to 100 million in the U.S. and YouTube’s viewership has increased by a staggering 121% in the same timeframe.
It's safe to say video is here to stay and will continue to become more present in everything we do and everywhere we go. So how can videos tell the stories of what’s happening with water infrastructure?
What are some ways we can “show and tell” the industry while educating and informing our audience? We compiled a list of a few video tips and ideas we use, so let’s dive in!
Brand Engagement
According to Wix.com, videos with an engaging story increase brand engagement by an average of 28%. Videos can be about a recently completed project or a fun event your company held, just to name a few. Just make sure it’s presented in a way to keep the viewer engaged throughout the video. And not all videos need to be overly general; videos can be created for specific projects. For example, residents in the community where your project is taking place could benefit from understanding the reason behind project work happening nearby. A short video of why the project is happening and its key benefits can go a long way in engaging and educating community members. Video format allows you to “paint a visual picture” while keeping information clear and concise.
Educational Opportunities
Videos are a great opportunity to educate viewers on various aspects of your company and its services. According to Forrester Research, users are 75% more likely to watch an educational video than to read documents, emails or articles. Tell your company’s story. Talk about some of the services your departments offer. For recruiting purposes show your company culture and fun events. Showing and talking about your company in a short video can leave a stronger impact on the viewer than relying on them to research your website as their only source of information on your company.
Names and Faces
Videos allow names and faces to be attached to your company…literally. Videos highlighting staff in their offices or team members working on and discussing a project and then posting the videos on your website and social media allows the viewer to see the personal – and personnel side – of your organization. These kinds of videos allow the viewer a “behind the scenes” look at your company’s environment and culture, providing them with a more relatable feel.
We hope these tips and ideas on how to utilize videos to tell your company’s various stories in the water infrastructure world are helpful for you. For more detailed information, especially when it comes to specific equipment to use for your videos, we encourage you to do your own research to see what is best for your needs and goals.
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